Technique Recruitment Solutions

Technique Recruitment Solutions are a specialist engineering and manufacturing recruitment company based in Norfolk. We are proud to be working alongside a global Norwich based manufacturer who are seeking a Marketing Executive to assist with delivery of outbound marketing campaigns and digital media content plans covering Europe, Asia, Oceania and South America. This role will be based in Norwich with some flexibility to work from home after a 6 month training period. As well as a competitive salary the company offers an excellent benefits package

Key Performance Indicators
Delivery of outbound marketing campaigns for Europe, Asia, Oceania and South America
Delivery of ROW advertising plan
Joint delivery of Social media content plan activities for ROW
Management and delivery of 6 company website blog articles per annum
Monthly reporting on actioned email and social media campaigns
Monthly summary of competitor marketing activity – social media

Key Accountabilities
Creation and management of digital marketing
Creation, publication and promotion of regular blogs – liaising with internal stakeholders
Creation of social media materials and delivery of social media plan

Key Duties and Responsibilities

  • Creation and implementation of multi-channel marketing campaigns and content – re-marketing, email, social media, PPC and advertising
  • Creation of Spanish language marketing materials for Spanish language markets
  • Digital campaign ROI analysis and insight reporting Google Analytics, Hotjar and other platform reporting to key stakeholders
  • Work with Graphic Designers (Norwich and in US), Marketing Coordinator and Senior Marketing Manager to drive and support organic content generation
  • Liaising with other departments within the business to collaborate and plan promotional activity
  • Management of the ROW content calendar and scheduling social media posts based on market seasonality, event participation and product launches
  • Competitor research and reporting
  • Maintenance of the company website using CMS
  • Writing creative copy for marketing collateral such as website, blog, emails and newsletter
  • Ensure all copy and artwork is in line with brand guidelines Tradeshow Management and attendance – specifically pre and post marketing campaigns as well as event preparation
  • Management of and reporting on Salesforce marketing data

Person Specification

  • Demonstrable experience working as a marketing executive
  • Creation of marketing content in Spanish and English
  • Extensive copy writing experience
  • Multi-channel digital marketing campaign management and delivery – email social media, advertising
  • A proven track record of success in delivering effective marketing campaigns that deliver tangible results
  • Demonstrable experience in a busy working environment
  • Ability to prioritise and multi-task a busy workload
  • Database management
  • Insight reporting against campaign metrics
  • Website development
  • Ability to effectively communicate and work with external suppliers and stakeholders
  • International marketing experience including travel
  • Salesforce experience
  • Adobe Creative Cloud
  • Fluent Business Spanish language – written and spoken
  • Exceptional copywriting ability
  • Excellent organisation and planning

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